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I'm a web designer working towards a transition into UX.

I'm currently working on a side project to get my teeth into the ux and product design side of things. The project is a redesign of an existing online store.

So far I have:

  1. Stress tested the store myself, extensively.
  2. Ran 6 in-person user tests, focusing on primary/common actions and journeys
  3. Collected multiple pages of insights and opportunities for improvement

Following the double diamond technique, the next step would be to go over these findings and define areas to start exploring.

Can anyone shed light on how they would go about prioritizing these potential opportunities and start on the exploration phase? I have so many possible ideas that I don't know where to start.

Also, once I do start, what's the best technique to explore new ideas while also validating any that work? Would you create interactive wires and user test them? I want to avoid high-def design until I have confirmed the direction. I'd love to run quantitative tests but I'm reluctant to fork over the cash for this.

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