My company is making a native app for smartphones, which is just using a web view directly linked to one of our web pages.
I'm very skeptical about our approach and looking for better one if exists. Technically, web apps can be accessed via mobile browsers, which is included to all mobile OSs. So this app seems redundant to me.
I'm not an app developer(I'm a web developer btw), but I also heard it is hard and takes a long time to submit apps to app stores, especially in iOS since their policy forbid this kind of apps. To workaround this, our iOS app has a foldable dock containing some links that web app has. Too many hassles for a small thing.
My only guess is, it is easier for customers to use apps rather than using mobile browsers and googling to find our websites and bookmark them.
Is this a good approach? What are the alternatives for better UX?