My first post here, still trying to get how to make a good question because most of the answers are a little subjective. anyway.

I'm having a issue close to this others, but none of the others has a answer that fit for me.

My problem is I have a app with Business and Clients login, but we really don't wanna use this names (B2C). So for business we are using Users Pro (or Providers) but for Clients still don't get the right name.

Already thought about members, companyName+Ers. And "user" I'm trying to avoid because the Providers are users to.

  • 1
    Can you provide a little more context? Are you saying that a Provider/Client would sign in under a business name but you want to display a friendlier name? Commented Mar 13, 2018 at 14:23
  • Curious as to why you'd want to differentiate between B2B and B2C? Presumably, you know the type of account from the user id/email and would be able to show the correct section/homepage? Commented Mar 13, 2018 at 14:57
  • @painclothes no, Just wanna better names for Business and Clients.
    – Canato
    Commented Mar 13, 2018 at 16:35
  • @Timo maybe I was not clear hahaha. The issue here is not about B2C or B2B, but the names for B2C. Other names for Business and Clients
    – Canato
    Commented Mar 13, 2018 at 16:36

3 Answers 3


Seagate uses the idea of having users "sign in as" a certain type of account.

Sign in as

Ensure users recognize what type they're trying to sign in to.

I've never had any issue recognizing that I'm a "Consumer" and should sign in as that type, but I have had an issue with somehow winding up on another user type's login page (perhaps through a Google search). I attempted to log in a few times before I realized that I'm not where I should be.

I'd recommend that you highlight the type of account your users are attempting to log in as after a failed login so that they have a chance to fix this issue as quick as possible.


download bmml source – Wireframes created with Balsamiq Mockups


What about Business/Company login and Individual customer/Private user?


You can always use names like Private or Corporate

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