I'm currently writing up a User Research Report for an online web app. The report is roughly divided as follows:
- Introduction (Executive Summary)
- Methodology (User Interviews, User Surveys, User Personas, User Journey Maps)
Although the User Personas and User Journey Maps are UR methods that help inform your results, i found they qualify as Results of the research themselves. For example the User Journey Maps contain an "Opportunities" block which in a way or another mirror our results and findings.
So my question is, do the User Personas and User Journey Maps belong under the Results section, are they fine where they are now, or can they stay in Methodology and maybe sub-sectioned under "Analysis"? What are the best practices?
Hope i was clear enough. Thanks in advance.