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I am wondering if there are any points/reasons regarding UX in defense of either one of those two solutions: the CTA outside of the table at all or in the bottom "section". Not minding the colors that would be used, however I feel like that makes some difference once I start to color it.

I would appreciate any help in that dilemma.

Thanks!

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  • I personally wouldn't mind either of the two. Offer 1 might take preference if there's plenty of distracting content around, on the page, bringing the risk of "losing the button out of sight".
    – drabsv
    Feb 11, 2018 at 10:47

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The key to effectively chunking content (text as well as images, graphics, videos, buttons, and other elements) is to keep related things close together and aligned (in accordance with the Law of Proximity in Gestalt psychology). -nngroup

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The Isolation Effect (also known as the Von Restorff Effect) is the tendency to recall something that stands out in a group and afford it more weighting than its peers. -Psychology in Design (Part 1)

So together, You need to have the button inside the container and it needs to stand out in order to catch the eye of your users.

Some relevant examples are attached: enter image description here

enter image description here

enter image description here

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Simple—it's Gestalt psychology, we tend to perceive items boxed together to belong to each other. By including the button in the box, you make it a bit more associated with the content of the box.

I'd go with proposal 1, as it carries across the association better.

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