I was assigned by the lecturer to conduct a user experience evaluation on an existing website. Then in the question, he asked us how you quantify user experience and heuristic that you will be using for your expert review. I thought ux is about feelings and experience? how do you quantify it? Is it correct if I say by doing research such as questionnaire?
UX is about many things, feelings and emotions are a part of it. IT uses both quantitative and qualitative data to inform design.
As for quantitative, some things you can measure are:
- Time to complete task
- How many times a button as clicked, how often users come back to the site
- Any descriptive information about your audience that can be gathered through surveys, such as demographics
- Inquiries received by customer service agents (addressing UX issues can lessen resources spent in customer service)
- Using navigation vs search bar
- A/B Testing