I reviewed a my client site for better content optimization, SEO optimization, UI/UX optimization etc.
So I suggested many things like changing ad placements, reducing ads to better UI / UX.
But he said that I was wrong because most of the very popular sites using too many ads, etc......
He saw me to lots of site.
He is correct because too many ads are on that page and huge time takes to load.
He asked me that even very popular sites in the world doesn't have UI / UX experts? He said they follow the best practices... I mean he try to mean that I am bad UI / UX person....
So how do I prove that him to those pages are bad UI/UX wise even their are very popular sites.