We have three – more or less – competing designs of the same topic. All of the designs have something that works and doesn't work which are quite easy to spot. The designs have a bit different structure and visual look and now we have hard time deciding which approach to choose. What would be the optimal way to merge the designs? I suggested a workshop where we go through all the designs and identify pros and cons. But I'm not sure will this work to clarify the visual direction. Do you have experience of merging designs? How did you do it?
I have some experience both proposing several design options, and also moving from one visual language to another. Personally I'd recommend to:
- Create some kind of interface inventory, to better understand what UI components and patterns are being used, and what their functionality is. What are they trying to solve? What is the use case? As part of this exercise I'd emphasis on keeping what's working well, and removing the things that are not.
- In addition to this, I'd consider doing some light-weight stakeholder interviews to understand if there are differences in what each stakeholder prefers, and what each stakeholders want to achieve with the project. Maybe certain stakeholders are already biased towards a specific design. In that case it's important to figure out who is the final decision maker.
- In the end, whichever new design that is created, I'd recommend to test the design with real users to ensure the updated design works, and present the findings from that test (with any needed updates done to the design) back to the project stakeholders.