If I have a page or window that allows the user to manage something, for example a subscription, should the title be "Manage subscription" or "Subscription management?" Which word order gives the best clarity and does this principle apply to other labels (like tabs)?

  • This is something that you really need to check with your particular users - Only they will be able to tell you what works best for them. Nov 2, 2017 at 8:12

2 Answers 2


If it's a page title, use a noun. If it's something that indicates an action, use a verb.

For example; if you go to your management page, call it 'x management'. On that page, when you want to add an item, label the button 'add item'.

  • That means if I'm on the main page, I would have a button or link that says "Manage X." When the user presses that and navigates in, it should show "X Management?"
    – Jai
    Nov 3, 2017 at 0:47
  • @Jai I guess it depends if you call a navigation link an action
    – nafg
    Jan 23, 2019 at 22:22

This article: The Object-Oriented User. An updated, expanded, roughed-up… | by Sophia V Prater maintains that we think in nouns first and verbs second.

I am not sure though, even if that is the truth, to what extent it matters in titles and whether it has any impact at all.

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