If I have a page or window that allows the user to manage something, for example a subscription, should the title be "Manage subscription" or "Subscription management?" Which word order gives the best clarity and does this principle apply to other labels (like tabs)?
This article: The Object-Oriented User. An updated, expanded, roughed-up… | by Sophia V Prater maintains that we think in nouns first and verbs second.
I am not sure though, even if that is the truth, to what extent it matters in titles and whether it has any impact at all.