I have both business users and private individuals registering for my service. I would like to start targeting them differently so in the registration process I want to add a question (under email, name and password):

Will you be using the app for:

  • Business
  • Private

I thought of making the * into a checkbox (since people may use the service for both personal and business).

Does this seem like the best approach?

  • If you're going to ask, make it one or the other. Ask if they'll be mainly using the app for business or private. Otherwise you can't really personalize based on use type. Oct 30, 2017 at 12:44
  • Does the choice for personal/business affect pricing and/or features in any way? Oct 30, 2017 at 20:48
  • No. The question is simply to tailor the experience
    – checklist
    Oct 31, 2017 at 6:32

1 Answer 1


If you want an unambiguous answer, use radio buttons. You probably might want to explain the difference, as people might wonder if there's an advantage to choosing one over the other.


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A question about naming

On a related note, what is 'Private' vs. Business? The word Private is about exposing data.

Are you unlocking certain features, but keeping the public facing data about the user the same? In that case, Personal is often used for a less robust version of the app.

  • I think my use of "Private" is incorrect as you point out. Personal is much clearer.
    – checklist
    Oct 30, 2017 at 13:42

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