I'm working on the email reminder system for a business-to-business social networking site.
I'm not sure how often to send out email reminders for users who have actions to complete. Or even how many to send out.
Personally, I've had one site send me email reminders every day for a week, while others only send me one after five days or so. One is definitely more annoying than the other, but it is more effective?
I'm assuming the task that the user is being reminded about probably determines this to a certain extent. For the site I'm working on, one particular action could require a few hours to complete (uploading a list of products) but other actions, such as connecting with another user, are not very time consuming.
Has there been any research done on the subject?