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User has just completed a purchase of the insurance product and he has gotten a Thank you page.

Now he clicks browser's Back button. What is the best practice?

  • block an back button action and stays on the Thank you page
  • error page with explanation
  • bring user to step 1 of buying the same insurance product
  • bring user to home page of all insurance products available
  • bring him at the website homepage
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1 Answer 1

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You provide the user with a page that asks him if he has some problems or made a mistake while purchasing, add a contact form which enables the user to address his issue, for example "wrong address" or "wrong phone number".

If i would have to choose from your options i would go with: - bring user to step 1 of buying the same insurance product

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