I want to show customers landing on a product page 2 pricing options: annual and quarterly.
If customers choose to pay annually they will receive 15% off the price. Quarterly is more expensive as customers are not bound by a 12 month contract.
I've come across scenarios where a price is displayed as monthly but billed annually, but none where it is billed quarterly Examples: https://thedrum.slack.com/pricing
This is obviously part marketing ploy/ part stating the payment options.
Naturally I would say test various options to find out what is clearest for customers- however traffic is too low to achieve any statistical significance. Or that customers are familiar with prices displayed monthly, while the charge that is taken is annual (or other).
I am keen to hear how other people have OR would approach displaying a quarterly payment option.