I haven't tested this theory, but I have a feeling users of my website may believe that the 'Concept' tag is clickable, when it isn't. How can I make it clear that this is not a button?

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    What is the larger context, and the purpose of this tag? – Mike M Aug 13 '17 at 16:47
  • I've put up a quick suggestion based on the info you've provided. Will there be more than one tag displayed in this area, or just the 'concept' tag? – Mike M Aug 13 '17 at 17:59

We don't have the larger context of your problem, so here's some quick thoughts:

You could try making an element that looks more like a banner (or a bookmark). If you want to reduce the visual noise, you can make it a bit more subtle, so the other content stands out. You can use a lighter font so it's distinct from the actual content.

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Here's a version w/ lighter and tucked completely into the corner, and one where you don't put any borders, just a simple gray text.

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    These are great options. I recommend number 1, as it is the most obvious, and does not looks like a button or a link. – Jonathan Aug 13 '17 at 18:03

There's two ways that I think tags are typically different from buttons:

  1. They have less padding
  2. The colours and text aren't designed to stand out so much, i.e. washed out background colour and less contrast between background and foreground colours


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Here's another way to think of the issue, that comes in two steps:

  • what do people think should happen when they click on [Concept]?
  • can you implement that?

If people click it, most likely they're hoping to sort of "zoom in", to somehow get more details about the tag content. So maybe you can show a list of everything that's tagged with "Concept". But if all you can do is show a little pop-up defining what a "Concept" is, that's still granting the user some extra detail.

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