I'm doing some competitor analysis, the bullets points like "Buy 2 scales & save an extra 10%" and "100% moneyback guarantee," what would be a better description to management that just "bullet points" For my analysis documents?

Appreciate the term may be more geared to sales speak, but this is a UX task.

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  • Can you be elaborate it further?
    – NB4
    Aug 4, 2017 at 10:42
  • I need to create a UX competitor analysis and I believe there is an actual term for bullet points used in this fashion, other than bullet points. Aug 4, 2017 at 10:47
  • @UX I'd say feature as general word (however some of them may be property or perk). Maybe there is a domain-specific better term. Aug 4, 2017 at 11:58

1 Answer 1


In this case

Unique Selling Proposition (USP)


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