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Not too sure if this question should be here or not, but regardless.

Should a leaflet have 'turn over' written at the bottom centre to let the viewer know there is another side, or will they automatically/instinctively look at the other side?

'turn over' example

  • "click to flip" – CptEric Jul 24 '17 at 11:08
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    This is printed material (as the term "leaflet" would imply), correct? – maxathousand Jul 24 '17 at 13:07
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    Can't find a good source right now, but I think "See Other Side" or "See Reverse" are the typical phrasings for this. "Turn Over" seems a little weird to me. – Harrison Paine Jul 24 '17 at 14:44
  • I think I've seen "Turn Over" used before in addition to the other phrasings suggested here, although I couldn't swear to it. – David Conrad Jul 24 '17 at 15:13
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'Should' is pretty black and white and we don't work in those terms.

Is it helpful to the user? Yes and if you have the space, why not be more helpful to the user?

  • In the bottom-centre, or -- at least for a Western top-to-bottom, left-to-right reading order -- perhaps in the bottom-right corner. – TripeHound Jul 24 '17 at 14:08
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As noted by @HarrisonPaine in his comment on the question, "See Reverse" or "See Other Side" is more common verbiage, but yes such a note is always useful, especially if there is enough information on the front side that the user might not inherently consider to look to the other side for more. If you have the space you might want to add "for more", "for more information", "for more details", etc.

The addition of the circular arrow in your example is definitely helpful too. In an online context that might be mistaken for "refresh" or the like, but in printed material obviously it's not "refreshable" so for folks that might not immediately understand what the text means (especially if your target audience may not be fluent in English and your leaflet is multilingual or has diagrams/images intended for them) they can still get the idea that they should flip the leaflet for more.

If it matches stylistically, you may consider a "3D" flip arrow instead, such as the "√" character in the Wingdings typeface:

Wingdings arrow

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Need more info

Is the design pattern you have intuitive to the user? In other words, will a person know that a leaflet is interactive and can turn over?

  • If the answer is "yes" from your usability studies and user feedback - you won't need the helper text.
  • If the answer is "not sure" - test it.
  • If the answer is "no" - change the design pattern by adding helper text or use a more intuitive design pattern that is common.
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In the UK, the traditional term for this is to put P.T.O. at the bottom of the page (Please Turn Over).

It doesn't hurt to include it as a physical leaflet may ( or may not ) have two sides of information .

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