at our company we are struggling with the explanation of our product to our audience.
Context: Tech B2B company, based in Czechia, 80-90% Czech customers, the name of the product couldn't be changed.
We have tried it explained it via text (tonnes of text = useless nowadays), images (it doesn't work - tested with target audience). So I came up with an idea that we could set up a carousel with real use-case -> Step by step what is the product, how does it fill up the needs. The carousel would be placed on a product page, which is not homepage (I am aware of horrible carousels on homepage = reason why I am asking over here).
So my questions are - do you think that a carousel is suitable for explanation our product in 4-5 slides? Do you have any inspiration?
could be interactive (I could get some data from users via the story such as email or send an event to AdWords/FB and retarget them with relevant ad)
simply explained our product
- afraid of uncommon usage of a carousel
- users won't slide between slides -> they still don't know what they are buying