ux: best way to emphasize or convince user to fill website recommended price and convince user to show interest

Question

We have recently started buying used vehicles from customers through our website. The form looks like:

As soon as user fills make, model, version, year, km information, we show him/her the price on which we can consider to buy this car. This we start showing as "$ 5000/- Recommended Price". Once user fills all the fields and click on save button, user is navigated to the next form which looks like:

If user clicks on "Help Me Sell My Car", we contact the user to finalize the deal.

Please note, this is not real form and I am not looking forward to font size change/image change etc. help. What i want to know:

1. Is there any better way to convey the user "Recommended Price". Should it be in placeholder as shown OR somewhere else?
2. The "Help Me Sell My Car" form that we show on step2, should we show that at Step1 itself OR step2 is better? If step1, what is the best way to display this kind of offer to the user?

Answer 1

I would show the automatic calculated price as text above the input field.

Our offer for your car: $5000

Leave this in place when your user fills in their expected amount. This way it will stay on their mind longer and still visualy imprents them with your recommendation.

How about a radio button or checkbox ("Accept our offer") to have the user choose between the recommended price and filling in a different price? That saves them typing a price if they accept your offer and yet makes them confirm it.

And as for question 2, it depends on the amount of screens that follow. Let's say there are 3 screens, then show this pricing screen as 1 / 3, and the next as 2 / 3, etc. Make it clear that they are almost there. Use as few steps as possible.