Do anyone know of any studies or evidence to show the effects (positive or negative) of using images or animation to relate complex concepts?
I'm working on financial modelling tools where we take complex calculations to show people their future financial standing. There has been a historical push won these projects to use visualisations / animations / image to show people their results as a focus with their figures shown with less impact, as well as giving users access to the results in graphs and tables too.
Anecdotally, there's evidence that some people prefer this method and I am curious as to whether this method has ever been studied and any evidence for or against exists.
EDIT: To give you an example, if we were to create a tool to show compound interest and the benefit of saving more earlier, which benefits the user more: a image of a pile of money growing as they adjust a slider, the final figures, a graph of the final growth or a table of growth over the years.
Certain people prefer certain views but I'm trying to find out if the visualisation of the money growing has any pros or cons.
Previous issues I've found anecdotally was people trying to find meaning in the visualisation that was not there, such as trying to work out what ratio the coins were appearing and how much that meant they would have at different times.