I think this is a very common pattern that repeats over and over again but hardly discussed on the web.

I am launching an e-commerce website where the product to sell is posted by users, so the question is:

  1. How to get the initial content to show/display when my website is empty?
  2. How did you solve it in you brand new personal project?

The user experience in this case will be very bad if my website is empty by the time they visit the website.

How did you deal with this situation?

  • It's difficult to answer your question since the wording is a bit dubious. It half sounds like a marketing question. I'd rewrite the entire thing ground-up since right now it sounds like a marketing question, though I definitely see the UX part in it.
    – Dirk v B
    Apr 9, 2017 at 23:10
  • Hi @DirkvB thank you for your answer, I edited a bit my question (sorry Im not a native English speaker)
    – Matt
    Apr 10, 2017 at 0:27

1 Answer 1


This is a great question - even though it's worded messily. The way I read it is;

How do I get people to interact with my brand new social media site?

Well, that's not going to be easy. First off, most major social media sites didn't start off Facebook didn't start off as Facebook. It started off by simply being a site where you'd rate a face! It just ended up turning into far more than that.

Even so, it had an "in between" step, of being targeted at a specific audience. Creating the need to be on there by fostering the fear of being excluded from a group.

The answer (part 1)

To start a natural, sustainable growth, you need a hook. Some reason for people to come to your website and use it. And it'll probably be something other than "to share stuff with friends", because that's already possible over on Facebook, where all their friends are.

What that hook will be is not something that's easy to answer, and depends on a range of variables such as market demand, advertising network, your development resources and much more. Basically; what CAN you build & advertise?

The answer (part 2)

Your question is focused on getting content on your site. There's three ways.

  1. Incentivize content creation with rewards for posting
  2. Buy content from copywriters or throw some cash at your friends
  3. Create content yourself

That first one is probably the best option, but also the hardest to pull off properly. It could function as a hook on it's own, if the rewards are prestigious enough. Rewards could be anything from "access to a special feature on the site exclusively for beta users" down to monetary rewards. It's all up to you.


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