I'm creating a contact form. By EU law, I have a checkbox that the user must check to allow me to record his data (name and e-mail address) in order to send him further communication in the future. As the law dictates, this checkbox is off by default.
My past experience show that such a form will produce no user opt-in. The site is aimed at non-technical users, who will either skip/ignore the checkbox and the legal copy, or will be frightened by the possible threat to their privacy. Their scare comes from ignorance, and I've tried to come up with the best possible phrasing (I'm not a professional copywriter, but I'm an eager reader of articles on that matter), but I've met a very similar audience in the past, and for the most part these users seem to just ignore any non-required field... to the point that they all "came from" the first province in alphabetic order because it was the one already selected (we changed that control after noticing that, of course).
I could implement a newsletter subscription popup, that occasionally reminds visitors to subscribe; however, my client has no defined plans for an actual newsletter in the near future - we're just planning ahead and hoping to collect a contact list "for future uses". The contact form seems the best place to do this; other methods will be considered in the future (sale discounts, events), but not for now.
In the end, the user has three possible behaviors:
- consider the checkbox and opt-in
- consider the checkbox and don't opt-in (= opt-out)
- skip/ignore the checkbox
The third option means a non-informed choice, translates to losing potential leads, and I want to lower the risk of that happening as much as possible. How could I drive the user to actually consider checking that opt-in?
EDIT I'm sorry if some terms come out as harsh or assuming. I'm not a native English speaker, and while I can use the language well enough for most uses I may pick the wrong terms, especially in a context I'm not too familiar with. I've edited some terms, I will edit more as I refine my language skills.