After looking at some heatmaps and recordings I discovered that a lot of my users reselect the amount in their cart. It's already listed as 1, and they reselect it to be 1 again.
My target group is mostly 40+ year old users that aren't overly confident when buying online and my product is not a cheap impulse buy either.
I'm trying to figure out if it's unclear that the amount is already set to 1, or if they just do it to reassure themselves it's really set to 1 and they are not paying for 2. (even though the total amount is very clearly for 1 product).
Is this a thing users on other e-commerce sites do as well?
To me every unnecessary click is a negative one, but is it really in this case? is this something I need to 'fix' or does reselecting this amount make my users feel secure and happy?
EDIT Just to answer some frequently asked questions;
- The remove option is not missing, it's next to the product image that is not in the screenshot I provided.
- The order of price and discount is indeed very awkward and I'm in the process of changing this.
- Bulk buying or discounts on multiple bikes is not an option, we have a separate site for b2b and in the many recordings I viewed, none of them selected a number higher than 1.