We're designing a minimalist login page that follows Google's Material design guidelines. Near the password field, there is an icon with a link to the Reset password page. For such link, what name is recommended/considered best practice?: "Forgot password?", "Reset password", or something else?
Depends: When user is not logged in, on login page, it should be Forgot password. Since the user is probably not able to login since it forgot/lost the password. Also, there are non technical users that will align and understand better with forgot, rather than reset.
Using forgot, kinds of offer help to the user, while reset is a command like link, for more tech users.
You have the optional ability to inform the user on the next step (page/modal) about next steps they need to do. Usually the best approach is to send password reset link to their email.
I just checked my account, and Google themselves uses "Forgot Password?" So, I'd go with that.
EDIT: Obviously I wouldn't normally just do whatever Google does, as they are not the be-all end-all, but since they specified that they were following Material Design Guidelines, I thought best practice would be to stick to the standard that has been set by them.