There is a lot going on here, but here's some things to keep in mind:
- This page is presented when someone clicks "Sign In" in the site's header.
- The homepage attempts to tackle this by presenting a dropdown with "Select an account type" before allowing one to sign in.
The first issue is intentionality. The sign-in page should be just that, a sign-in page. First thing that I would change there is to focus on the sign-in action, which is going to be a username/password form with a single major CTA. Once the sign-in action is done, THEN use what you know about the user to give them a dashboard of products that they have access to. Pass the authentication information to those products to make the transition seamless.
While making the sign-in process easier, I would retain the links to the products below the sign-in sheet as displayed now. I would, however, remove the primary/secondary calls-to-action and make the product links go to information about that product (including the ability to sign-up). For some of these, clicking on "Sign-up" doesn't even actually do that - a mortgage, for example, isn't something that you can simply "sign-up" for like other products.
I would imagine that there are different systems with credentialing/access disparities between each, making this cumbersome for the user (hence, the reason why it's in this stage now). It's no excuse for such a cluttered display, though.