We have a number of upcoming projects that will share a common theme and look/feel, and are about to start working towards the first of those.
There are two competing points of view in the business:
- The first is that we should work out what features our apps need, build wireframes, and then define what components are needed and how those should look, iteratively.
- The second is that we should define who we are (as a brand, visually and in tone), then start working on the style guide and a base component library, and then work on wireframes - adding additional (more complex) components as wireframes evolve.
We're very time-limited and have fixed-deadlines, so there won't be a lot of R&D time. I'm hoping some expert opinions can help solve this.