I have a landing page about a service, and after some weeks of testing with beta users I found in my heat map that there is an element in the bottom of the page that have an huge bunch of clicks.
Well, that element is just informative, representing something like "scroll down" implicitly. So, it doesn't have any action when clicked.
Here is the element:
And a similar demo.
My question is, what should I do. Remove the element? Make some action or redirect when clicked?
I can't have an element that attract so many attention without any relevant action.