Designed an app to help users quickly create printable user personas. The app doesn't require a login, but rather a unique url is created which allows users to to view and edit their personas later.
Since the persona is designed to be printed, we elected to have all the editing be done inline so that the user as a live print preview of their persona as they create it. Since the editing is done inline, we prefill the persona with "starter" data, to better show what each area looks like and to set expectations of what data should be entered.
During user testing some users took to the system immediately and started editing the default without any prompting, while others thought they had landed on someone else's persona and didn't realize that they can and should edit it.
The downside of not having a traditional login is that there's no way beyond cookies to detect if a user has been there before.
With that in mind, how do I best demonstrate to users that they can edit the default persona and that their work is accessible later (albeit in a non traditional manner)?
It's still very much a work in progress, but here's a link so you can better understand the experience:
Edit: Added a dismissible template selector that allows users to choose from a few different persona templates, including a blank persona which utilizes some placeholders to describe what content should be in there