I have a typical page layout with a header across the top of the pages containing a logo on the left and nav on the right.
The homepage starts with some intro text (which takes up most, but not all of the page "above the fold") and moves down to an important list of case studies.
The problem I have is that generally users are clicking on the nav links, missing the important links to the case studies. It appears that users are far more willing to click on something (the nav links) than scroll down.
How do I reverse this?
I could make it harder to click on the nav links by "hiding" the links behind a hamburger icon (two clicks) but this doesn't seem good usability.
I can't really move the case study links up because the heading and intro text take up the space at the top of the homepage.
Thank you for any suggestions