in order to optimize our user experience i've been trying find any insights on user behaviour for the 2 following

  • average tabs open when browsing

  • how often on average do users switch between tabs

for the 1st question i've been able to get some insights from the following studies.

https://dubroy.com/blog/how-many-tabs-do-people-use-now-with-real-data/ http://www.slate.com/articles/life/the_hive/2010/12/open_this_story_in_a_new_tab.html

but i haven't been able to find or come up with any logic that would help with the 2nd one. any ideas how this can be achieved?

  • The linked study is interesting, but am I the only one who thinks the maximum observed number of 25 open tabs at a time is extremely low? (current number of open tabs in my browser: 147, and I don't see that as unusual on my machines) Commented Jan 17, 2017 at 12:02
  • this study is focused on normal user. power users in the tech industry definitely have more tabs open on average but this is aimed at the normal user
    – Blue Ocean
    Commented Jan 18, 2017 at 3:09

1 Answer 1


Hope this article My CHI2010 Talk: A Study of Tabbed Browsing might help

  • 2
    I like when answers are backed by research, however it would be nice to have it summed it up. Thank you anyway!
    – asiegf
    Commented Jan 17, 2017 at 7:20

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