What is the technical name for small text above the big title. Is subtitle correct although it usually belongs below the title?

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2 Answers 2


Taglines. Please see this example on W3C Recommendation:

In this last example the title and taglines for a news magazine are grouped using a header element. The title is marked up using a h1 element and the taglines are each in a p element.

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It is called a Strapline, not sure this ticks the UX box by the way.

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