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For example, after paying for an item, there's a receipt or a QR code that the user would need to access in the near future (imagine booking a cinema ticket and receiving the ticket with QR code).

Now after the checkout, the user is told that the QR code / receipt has been sent to his / her email. "But alternatively, it can be viewed [location in the app]".

What is the best way to show the user where is this location in the app? Usually, I would see that the app would mention the path e.g. "But alternatively, it can be viewed on Profile > Purchases > Receipts".

However, is there a better way of doing this? As some users may not readily find it just by text instruction, especially if it is 2-3 levels deep (like in the above example).

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    Needing to point them to where it is should be your first clue that it is perhaps in the wrong place. If the feature is important it should be prominent. – Evil Closet Monkey Dec 7 '16 at 7:05
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I agree with Evil Closet Monkey. If this problem is taking up a lot of time to solve, then maybe re-look at the design. Maybe it is not in the best place it should be.

If i understand correctly, a similar problem also exists with online cab booking, air ticket booking, hotel booking apps. Most of these have a "My bookings" section somewhere in the menu. And this might be the most logical and intuitive place to have it.

With that said, I think you would not have to explicitly mention that users can access it via the my bookings section

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I would display the receipt or QR code immediately with the notification that it's also been send to their email address and it can be found in [app directory]. JustAnotherPM's suggestion about having a My bookings section is a great suggestion since these ticket receipts are too important to be put 2-3 levels deep.

This allows users to use the ticket immediately when purchasing it in the cinema lobby for example, while also ensuring them it can be retrieved easily and a backup is send to their email.

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