I'd love to have some opinions on how to best label a the payment option "PayPal" to ensure it is clear that you can pay using your debit/credit card without having a PayPal account.
For background: Our customers come from an older demographics who I suspect may not want/have a PayPal account. Indeed they may not even know what PayPal is.
During our checkout process the customer needs to make a choice of payment methods which looks somewhat like this:
- Advance Payment
Now, if I just leave "PayPal" I'm afraid to loose those customers who have no idea who/what PayPal is. On the other hand there may be those who love to know we do accept PayPal as they may know and trust it.
I have thought of a few versions, but none really excite me:
- PayPal, including Debit/Credit cards
- Debit/Credit cards via PayPal
- PayPal, debit, or credit card
Does anyone have any thoughts on this? Any research? Any hints how others handle this?