I'm looking to do a comparative test on a prototype with 2 variations. The prototype is an onboarding strategy for a product. 1 version is designed with persuasive cues (social proof techniques) while the other has no persuasive cues. The prototype is tailored to each participant, so the participant will see actual data from their social circles.
I'm looking for ideas on how to evaluate the prototype. I'm trying to identify if the onboarding experience with persuasive techniques is more likely to encourage users to participate in the product quicker, than the variation with no persuasive techniques.
- Are there any good models / tests for conducting this type of testing.
- What type of questions could be asked in order to effectively evaluate the test?
I will be testing with 12 participants, each participant will review both variations. I plan on randomly selecting which variation a participant views first in order to help eliminate any bias with being exposed to a particular variation first.