I've read a topic called "b2b / b2c website as one or two separate websites". I don't feel like it answered everything I would like to know, so I hope you don't mind me posting a similar question.
What is the best way to integrate both b2b and b2c e-commerce at one domain, and what are the benefits / drawbacks to your method?
To me it seems practical to put the b2b website in a subfolder with its own database and login. Essentially a separate website. In this case, the b2c is the first initial website where everyone would enter, and there would be a trade/retail customer button somewhere on the nav which would push b2b users into the second website (through folder called /trade). But how would this work out for SEO and is there a better way to make this happen within the same domain / website?
The reason I feel like these need to be separate is because everything about the two websites are different except for the branding. By this I mean the way in which users will need to register, as b2c wouldn't even need to register and if they did it would be a simple registration vs. b2b with verification system. Also there are differences in how items are selected, pricing, and a whole range of other things. Also in this case, most b2b customers would not be finding the website from organic search. Most of them are already customers or contacted through a sales team.
Maybe it would even be best to have them at two separate domains (.com and .co.uk?) or (xxxxx.com and xxxxxtrade.com)?
Can anyone shed light on the best way to accomplish this with benefits and drawbacks? Also could you provide an example of a website that is doing this in a way you mention ?