- Clients need problems to be solved so that they can keep their product selling or services up and running.
- Users need something that can solve their problem and make lives easier.
- Solving client's problem might also solve users' problem or maybe NOT. There is no guarantee.
- If your motive is to solve the end-users' problems, you make their life easier and might as well solve the client's problem in many possible ways.
So, who do you put forward? Client or the user?