Why is that every social networking sites have feeds page similar. Most of them use card structure for their feeds page. I just want to know the reason behind such use case. I thought every Social networking sites had mobile in their mind before they started building for the web ( it will be easier for the users to switch between mobile and web ) Can anyone help?

Quora Feeds Page

Google Plus Feeds Page

1 Answer 1


All of the sites look similar because designs that catch on tend to get copied. There are a couple of main reasons:

  • When something new and trendy appears and becomes popular, other companies try to "keep up" by doing something similar.
  • Once something becomes an established paradigm, it also becomes easy for users to understand and use.

But there is no inherent reason why a card-based feed, or even the concept of a feed had to exist. This is one possible way of structuring information among many. If some early pioneering social networking site had invented something else, we might all be using that now.

  • Did mobile view have any impact on this feed design structure? Nov 24, 2016 at 10:49
  • I'd say that the reason is because people (actually, read: business-oriented world, among which social networks are perceived as a cash-cow - whether it's an objective truth or not) are obsessed over having a social network, not of inventing something new, in particular such "unimportant" thing as UI.
    – forsberg
    Nov 24, 2016 at 10:51
  • @GunaSeelan Facebook's activity feed was launched in 2006, before mobile web really took off. Probably not a big consideration then. Surely mobile was a factor in subsequent development of the concept. But why do you ask about mobile with this specific feature? It's not clear to me.
    – user31143
    Nov 24, 2016 at 10:59
  • @dan1111 Because we are building something similar( for Mobile and Web ) . So before we take a different approach( on Feeds page design ) so I wanted some clear thought. Can the feeds design be different in Mobile and Web. I thought design should be similar so that people won't have any difficulty navigating it. Correct me If I am wrong Nov 24, 2016 at 11:14

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