Scenario:
A website which provides its users a content. Some of the content is free (to any user access the site without any login needed) and some can be seen only by paying users. When you access the site and you are not logged in I want you to see only the free content. If you log in, you will see in addition the content for paying users. Imagine the site structure as group of lists. Each list has free content and non-free content:
- Content #1 (free)
- Content #2 (non-free)
- Content #3 (free)
- Content #4 (non-free)
- Content #5 (free)
So – random user sees 40% of the content and paying user sees 100% of the content.
My thoughts: I want to convert non-paying users to paying users so I think I should show to the users that there is content which he cannot access\see and its only for paying users, otherwise, he will see only small part of the content and it will be very poor.
Your thoughts (?):
What do you think would be the best way to show the user that there is more content that is for paying users? What would be the best 'call to action' in that case? I should show instead of the non-free content some "Click here to gain access to…", example:
- Content #1 (free)
- Click here to gain access to
- Content #3 (free)
- Click here to gain access to
- Content #5 (free)
Any suggestions?