Quite a while ago we decided to move our hamburger menu (I know they are evil but we got stupid amount of subcategories) to the right. Reasoning behind that was based on accessibility and in indoors labs it proven that people preferred it this way.
Now we are doing some reworks regarding mobile top banner and search. While doing research I noticed that literally all of our competitor has their hamburger menus on the left.
Is it worth sacrificing usability (way easier to reach menu) for consistency (everyone one else is having their hamburger menus on the left).
It is worth noting that our customer base is heavily using mobile devices especially iPhones.
There is similar topic but I dont think it covers particular use of hamburger menu location on websites, and not apps. Should the search box be on the left or the right side