I'm working on an eCommerce site. The customer can use a (proprietary) eVoucher to pay for goods. A business constraint is that eVouchers have a life span - ie - they will expire.
There's an advantage to telling site visiting customers about this.
1./ It might save them accidentally letting the opportunity to spend them go to waste 2./ From a business perspective, less complaints about point 1 to the contact centre and secondly, it might stimulate sale, increase basket size, etc. etc.
So - I've got number of places where I can inform / alert the customer; such as the My Account pages, the site header (there's a thin strip at the top where we call out the eVoucher in the users account) and somewhere around the basket.
The question is though - what should I message?
Say the value of the voucher is £10 and it expires 1st December;
the /!\ could be some kind of alert icon
- Your eVouchers: £10. /!\ Expiring in 14 days (more info)
- /!\Hurry your £10 eVouchers expire midnight December the 1st
- You've got £10 in eVouchers expiring midnight December the 1st
Any thoughts on how best to message an expiring eVoucher?