Our client has a lot of mobile apps, some are only for internal employees, some are client-side. But they have lots of internal and external products in which we need to maintain a balance in between visual design consistency (to show that this is THIS client's product app) but also the users need to know which apps is which.
Did you have a situation where this happened to you?
What would be the best UX strategy for a client's many mobile apps?
Should we change only the app icon and the app name and maintain for ALL the apps the same visual design? For exampple: I was looking at UBER and they change a little the colours for the uber driver and for the uber client but our client has many more products and not only 2.
What do you suggest?
Thank you in advance,