In a CMS, objects can have slugs, i.e. parts of URLs to identify the object at the website, for example my-institution is a slug in the http://www.example.com/institutions/my-institution/. Slugs are prefered identifiers for SEO and user experience. However, what is the best understandable way to display a slug in a form for the website users who can create their institutions?
(I am considering the terms "slug" or "permalink" too technical and would like to find some good alternative).