— "Vertical video on mobile will be a hit, because people hate to rotate their smartphones every time they want to watch a video at its full size."
— "But, with few exceptions, serious videos are filmed in landscape mode. How can we fit these in portrait mode?"
— "It will work! We will convince everyone using our mobile platform that, if they want to acquire maximum visibility and reach more audience, they will have to upload vertical videos."
— "What if they won't?"
— "We will crop their landscape videos, we will manually edit them to keep focus on the subject, we will shot new videos if we'll have to! It will work!"
That's a more or less accurate discussion started by one of my colleagues and, I must admit, I have some mixed feelings about the 'vertical video on mobile' feature. Indeed, people won't have to rotate their phones after they'll hit the 'play button' but, would it be possible to crop ANY portrait video from a landscape one without loosing the focus on the main subject in the video?
Already found some articles regarding this topic but I'm not very convinced by their arguments. Here's one: http://digiday.com/platforms/time-take-vertical-video-seriously/.
Any thoughts, arguments or contraarguments about this?