Is there an off-the-shelf survey tool that can ask simple questions on specific pages? Along the lines of the "Was this information helpful?" on Microsoft's support pages (example). The user gets asked a simple question and if they click "yes", "no" (or whatever - needs to be configurable) then they get a pop-up where they can expand upon their answer.

I realise tool recommendations are off-topic for Stack Exchange sites, so what are these on-page survey widgets generally called? I'd like to research the options and see what advice there is out there for making the most of them.

  • I can imagine that the term can vary in different contexts. Maybe you can add a few details like programming language or framework in the comments and leave the question on topic.
    – jazZRo
    Oct 16, 2016 at 8:06
  • Thanks @jazZRo. The answers already given including the one I gave are just what I was looking for. Interesting that there is no standard name for this kind of survey. I like VWO's "on-page survey" term best. Seems most descriptive to me. Oct 16, 2016 at 13:00

3 Answers 3


I've heard them called "website intercept surveys" (source) or "(targeted) website surveys" (source1, source2).

Examples include Qualaroo and WebEngage.


I believe the term you are looking for is In-App Feedback Form

Doorbell.io is an example of that kind of feature.


I have discovered a couple of further terms:

  • On-page surveys (VWO)
  • Feedback polls (Hotjar)

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