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Why have the word Google spelled with ten o's? Why have it there at all?

The red letter o signifies the page you are on in correlation to the page number below it, but why have that connection in the first place? What purpose does this serve besides having the company's name further associated with the action of searching?

closed as primarily opinion-based by JonW Oct 10 '16 at 12:51

Many good questions generate some degree of opinion based on expert experience, but answers to this question will tend to be almost entirely based on opinions, rather than facts, references, or specific expertise. If this question can be reworded to fit the rules in the help center, please edit the question.

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    Well, what do you expect? – SAJW Oct 9 '16 at 4:51
  • The red 'O' is easier to see than just highlighting the number. – PhillipW Oct 9 '16 at 12:10
  • Why don't you ask Google? – Ivan Venediktov Oct 10 '16 at 7:09
  • We can't answer these questions as only Google have the answer. We can only speculate (hence this has been put on hold for being 'opinion based'). You should find a Google product forum for such questions. – JonW Oct 10 '16 at 12:52
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Few reasons;

  • "O" is part of their name and during the early years, they needed gimmicks like these to help users memories their brand. That "job" has been done well and is no longer needed though.
  • Current "O" has a high contrast and in a glance, you know which page you are on. However, the same could've been achieved using letters underneath.

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