I've read some articles recently touting Facebook's use of dummy content and text and image placeholders during load processes, stating that using a spinner wheel w/messaging alone can increase bounce rates and that having images and text appear in place of the dummy content helps keep users engaged and gives an illusion of a faster load time. That said, in real-world implementation, Facebook is still really the only example where I've noticed this done.
My question is - is the popular opinion that this is the standard we should be looking to follow during these processes? And if so - are there other examples of this type of implementation I could refer to before suggesting going this route?
Thanks!
http://uxmovement.com/mobile/3-tricks-to-make-users-think-your-app-loads-faster http://www.sitepoint.com/3-tips-make-application-feel-faster/