We are implementing a communication preferences page, where our users can select to opt-in to different topics of email marketing or choose to unsubscribe from all.
If the user un-ticks all options or selects 'unsubscribe all', the requirement is to display some more options and a comments box to gather information on why they are choosing to unsubscribe.
There are two options currently in debate and I would like to find out which is best from a communications angle and ux view point of view.
Which is the optimum experience?
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