I have a bit of a conundrum I was hoping the community could help me with. I'm developing a HTML email right now with physical address text (123 Main st. Citytown, Michigan 48484). I can certainly make it a clickable link to help improve the UX but that would force the user to go to a specific mapping service. I know some mobile devices automatically detect addresses and make them links to whatever default mapping software their system uses.
What would be the best course of action here? Should I force an href to a mapping service (Google Maps) on a physical address? Should I just leave it be and let people copy and paste the address to a mapping service? Thoughts?