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Just my 2€:

Number of subscribers

I could not care less, either way. I understand that some companies removed this metric because when your numbers are getting smaller it is a bad sign.

Anything claiming the best in the industry

That claim is just, stupid (or, to put it more friendly, it is pure marketing), as it's not objectively possible to pick out a "best". So either it's tongue-in-cheek and obviously self-ironic, or it will annoy some people.

If we are to avoid these,what other ways can we convey that the company is exceptional?

Well, let your products/services speak for themselves. Have (honest) user feedback, etc. Saying "we are good" does not make you good.

List of Prominent Companies Using The Website's Services.

Why not. If you look at Ruby-on-Rails, a respectable web development environment, you will notice they list some very big web sites right on the front page. That's perfectly fine. It makes it easier for proponents of RoR to "market" their usage in their own company, etc.

It better be true, though.

Social Network Icons

I use privoxy to filter those out.

Facebook, Google, and Twitter accounts is the thing to do nowadays

In my experience, there are lots of people who abhor those forced links/images/buttons, being strictly against anything related to especially the big ones (FB, Google...). So having those icons very prominently on your site, or even forcing the user to have an account with some of them would get rid of a reasonably large part of your customers, quickly.

Just my 2€:

Number of subscribers

I could not care less, either way. I understand that some companies removed this metric because when your numbers are getting smaller it is a bad sign.

Anything claiming the best in the industry

That claim is just, stupid (or, to put it more friendly, it is pure marketing), as it's not objectively possible to pick out a "best". So either it's tongue-in-cheek and obviously self-ironic, or it will annoy some people.

If we are to avoid these,what other ways can we convey that the company is exceptional?

Well, let your products/services speak for themselves. Have (honest) user feedback, etc. Saying "we are good" does not make you good.

List of Prominent Companies Using The Website's Services.

Why not. If you look at Ruby-on-Rails, a respectable web development environment, you will notice they list some very big web sites right on the front page. That's perfectly fine. It makes it easier for proponents of RoR to "market" their usage in their own company, etc.

It better be true, though.

Social Network Icons

I use privoxy to filter those out.

Facebook, Google, and Twitter accounts is the thing to do nowadays

In my experience, there are lots of people who abhor those forced links/images/buttons, being strictly against anything related to especially the big ones (FB, Google...). So having those icons very prominently on your site, or even forcing the user to have an account with some of them would get rid of a reasonably large part of your customers, quickly.

Just my 2€:

Number of subscribers

I could not care less, either way. I understand that some companies removed this metric because when your numbers are getting smaller it is a bad sign.

Anything claiming the best in the industry

That claim is just stupid (or, to put it more friendly, it is pure marketing), as it's not objectively possible to pick out a "best". So either it's tongue-in-cheek and obviously self-ironic, or it will annoy some people.

If we are to avoid these,what other ways can we convey that the company is exceptional?

Well, let your products/services speak for themselves. Have (honest) user feedback, etc. Saying "we are good" does not make you good.

List of Prominent Companies Using The Website's Services.

Why not. If you look at Ruby-on-Rails, a respectable web development environment, you will notice they list some very big web sites right on the front page. That's perfectly fine. It makes it easier for proponents of RoR to "market" their usage in their own company, etc.

It better be true, though.

Social Network Icons

I use privoxy to filter those out.

Facebook, Google, and Twitter accounts is the thing to do nowadays

In my experience, there are lots of people who abhor those forced links/images/buttons, being strictly against anything related to especially the big ones (FB, Google...). So having those icons very prominently on your site, or even forcing the user to have an account with some of them would get rid of a reasonably large part of your customers, quickly.

1
source | link

Just my 2€:

Number of subscribers

I could not care less, either way. I understand that some companies removed this metric because when your numbers are getting smaller it is a bad sign.

Anything claiming the best in the industry

That claim is just, stupid (or, to put it more friendly, it is pure marketing), as it's not objectively possible to pick out a "best". So either it's tongue-in-cheek and obviously self-ironic, or it will annoy some people.

If we are to avoid these,what other ways can we convey that the company is exceptional?

Well, let your products/services speak for themselves. Have (honest) user feedback, etc. Saying "we are good" does not make you good.

List of Prominent Companies Using The Website's Services.

Why not. If you look at Ruby-on-Rails, a respectable web development environment, you will notice they list some very big web sites right on the front page. That's perfectly fine. It makes it easier for proponents of RoR to "market" their usage in their own company, etc.

It better be true, though.

Social Network Icons

I use privoxy to filter those out.

Facebook, Google, and Twitter accounts is the thing to do nowadays

In my experience, there are lots of people who abhor those forced links/images/buttons, being strictly against anything related to especially the big ones (FB, Google...). So having those icons very prominently on your site, or even forcing the user to have an account with some of them would get rid of a reasonably large part of your customers, quickly.