3 added hover text
source | link

I would say it's too humanized if it hinders the users in finding the information they visited the site for in the first place.

I once visited the website of the local supermarket to find out their opening hours on a holiday. I entered every menu option i could see, but couldn't find the opening times. Instead, I found a lot of pictures of smiling employees, press releases, generic marketese and a lot of ads. Even their FAQ was full with things like "Why are your special offers so exceptional?". Did the designers really think that these are why people would visit their website?

This xkcd Venn diagram illustrates beautifully how "humanization" can go wrong, even in the case of websites not specifically created to sell you a product.

This xkcd Venn diagram illustrates beautifully how "humanization" can go wrongThis xkcd Venn diagram illustrates beautifully how "humanization" can go wrong

I would say it's too humanized if it hinders the users in finding the information they visited the site for in the first place.

I once visited the website of the local supermarket to find out their opening hours on a holiday. I entered every menu option i could see, but couldn't find the opening times. Instead, I found a lot of pictures of smiling employees, press releases, generic marketese and a lot of ads. Even their FAQ was full with things like "Why are your special offers so exceptional?". Did the designers really think that these are why people would visit their website?

This xkcd Venn diagram illustrates beautifully how "humanization" can go wrong, even in the case of websites not specifically created to sell you a product.

This xkcd Venn diagram illustrates beautifully how "humanization" can go wrong

I would say it's too humanized if it hinders the users in finding the information they visited the site for in the first place.

I once visited the website of the local supermarket to find out their opening hours on a holiday. I entered every menu option i could see, but couldn't find the opening times. Instead, I found a lot of pictures of smiling employees, press releases, generic marketese and a lot of ads. Even their FAQ was full with things like "Why are your special offers so exceptional?". Did the designers really think that these are why people would visit their website?

This xkcd Venn diagram illustrates beautifully how "humanization" can go wrong, even in the case of websites not specifically created to sell you a product.

This xkcd Venn diagram illustrates beautifully how "humanization" can go wrong

2 Link to the origin page
source | link

I would say it's too humanized if it hinders the users in finding the information they visited the site for in the first place.

I once visited the website of the local supermarket to find out their opening hours on a holiday. I entered every menu option i could see, but couldn't find the opening times. Instead, I found a lot of pictures of smiling employees, press releases, generic marketese and a lot of ads. Even their FAQ was full with things like "Why are your special offers so exceptional?". Did the designers really think that these are why people would visit their website?

This xkcd Venn diagram illustrates beautifully how "humanization" can go wrong, even in the case of websites not specifically created to sell you a product.

This xkcd Venn diagram illustrates beautifully how "humanization" can go wrongThis xkcd Venn diagram illustrates beautifully how "humanization" can go wrong

I would say it's too humanized if it hinders the users in finding the information they visited the site for in the first place.

I once visited the website of the local supermarket to find out their opening hours on a holiday. I entered every menu option i could see, but couldn't find the opening times. Instead, I found a lot of pictures of smiling employees, press releases, generic marketese and a lot of ads. Even their FAQ was full with things like "Why are your special offers so exceptional?". Did the designers really think that these are why people would visit their website?

This xkcd Venn diagram illustrates beautifully how "humanization" can go wrong, even in the case of websites not specifically created to sell you a product.

This xkcd Venn diagram illustrates beautifully how "humanization" can go wrong

I would say it's too humanized if it hinders the users in finding the information they visited the site for in the first place.

I once visited the website of the local supermarket to find out their opening hours on a holiday. I entered every menu option i could see, but couldn't find the opening times. Instead, I found a lot of pictures of smiling employees, press releases, generic marketese and a lot of ads. Even their FAQ was full with things like "Why are your special offers so exceptional?". Did the designers really think that these are why people would visit their website?

This xkcd Venn diagram illustrates beautifully how "humanization" can go wrong, even in the case of websites not specifically created to sell you a product.

This xkcd Venn diagram illustrates beautifully how "humanization" can go wrong

1
source | link

I would say it's too humanized if it hinders the users in finding the information they visited the site for in the first place.

I once visited the website of the local supermarket to find out their opening hours on a holiday. I entered every menu option i could see, but couldn't find the opening times. Instead, I found a lot of pictures of smiling employees, press releases, generic marketese and a lot of ads. Even their FAQ was full with things like "Why are your special offers so exceptional?". Did the designers really think that these are why people would visit their website?

This xkcd Venn diagram illustrates beautifully how "humanization" can go wrong, even in the case of websites not specifically created to sell you a product.

This xkcd Venn diagram illustrates beautifully how "humanization" can go wrong