Timeline for Is it better to include shipping cost in the product price?
Current License: CC BY-SA 3.0
37 events
| when toggle format | what | by | license | comment | |
|---|---|---|---|---|---|
| Jul 24, 2014 at 7:32 | vote | accept | Renaud | ||
| Jul 23, 2014 at 19:05 | answer | added | Steve Wortham | timeline score: 3 | |
| Jul 23, 2014 at 8:39 | answer | added | Ian | timeline score: 0 | |
| Jul 23, 2014 at 7:14 | answer | added | Nanne | timeline score: 1 | |
| Jul 22, 2014 at 17:04 | comment | added | Austin Henley | This is a great behavioral economics question! You should try reading Dan Ariely's Predictably Irrational. | |
| Jul 22, 2014 at 15:27 | comment | added | edeverett | @kapep If what you're saying is "display shipping costs clearly at the appropriate place" then there's no need to be talking of shady practices or burying information. (The way your original suggestion read was "design the journey so the customer won't realise what the shipping costs are.") | |
| Jul 22, 2014 at 14:58 | comment | added | kapex | @edeverett As far as I know the way I explained it is legal; The shipping cost will be calculated either at the cart summary or even only later at the checkout when you choose how to ship. As I said, I consider it shady to hide th costs on purpose - on the other hand with complicated shipping costs calculation for multiple options (express, standard, cod, pickup), combined orders or cost based on weight, the shown shipping costs could be plainly wrong and confusing. Prominently linking to another page explaining all the shipping options is a valid ux approach imho. | |
| Jul 22, 2014 at 13:05 | comment | added | phresnel | @edeverett: But that's only for the EU, which accounts for "only" 28 of the about 50-56 states/countries of Europe ;) | |
| Jul 22, 2014 at 12:58 | comment | added | edeverett | @phresnel Here's the relevant EU directive: eur-lex.europa.eu/legal-content/EN/TXT/HTML/… Here's an explanation of how that must be turned into state law: ec.europa.eu/eu_law/introduction/what_directive_en.htm | |
| Jul 22, 2014 at 12:48 | comment | added | phresnel | @edeverett: I think you mistake Europe with a single country or something. There is no "european law". | |
| Jul 22, 2014 at 10:17 | answer | added | Milo | timeline score: 1 | |
| Jul 22, 2014 at 9:12 | comment | added | edeverett | @kapep Not making the cost of a purchase clear to the customer before they make their purchase is illegal in Europe. Probably other places too. | |
| Jul 22, 2014 at 8:50 | answer | added | Gareth Ashworth - MetaPack | timeline score: 1 | |
| Jul 21, 2014 at 21:49 | answer | added | Luis | timeline score: 0 | |
| Jul 21, 2014 at 21:22 | answer | added | Dan Is Fiddling By Firelight | timeline score: 0 | |
| Jul 21, 2014 at 18:32 | answer | added | Jason A. | timeline score: 2 | |
| Jul 21, 2014 at 18:17 | comment | added | Charles Wesley | related: ux.stackexchange.com/questions/35129/… | |
| Jul 21, 2014 at 17:04 | comment | added | Simon Richter | There is a difference in the final price once I buy multiple items and shipping can be combined. | |
| Jul 21, 2014 at 16:37 | answer | added | ChrisLively | timeline score: 1 | |
| Jul 21, 2014 at 16:12 | comment | added | Renaud | @CodeMaverick The price of any product is defined by its cost : raw materials, transformation, packaging. It doesn't seem that shady to include the regular shipping cost in it | |
| Jul 21, 2014 at 15:58 | comment | added | phresnel | @CodeMaverick: It is, yes. Some retailers here sometimes even advertise like "no taxes this weekend". I can tell you it's not like they have a special deal with Angela Merkel or something :D | |
| Jul 21, 2014 at 15:50 | comment | added | Code Maverick | Yea ... I understand how it works. I just think it's shady. | |
| Jul 21, 2014 at 15:44 | comment | added | phresnel | @CodeMaverick: Welcome to the business world. There are no unjacked prices, you always pay everything: B2C-Shipping, B2B-Shipping, Advertisement, R&D, Underpriced Prestige Products, Price Fights even, Stocking, Salaries, Telco Bills, Customs, Taxes, Compensation for Workers being Killed by Collapsing Manufactures, Bribery, Owner's Hobbies, etc etc. Business is Blending, often even at the price of health, but I am going to far now. | |
| Jul 21, 2014 at 15:42 | comment | added | Michael | @kapep I categorically refused to do business with companies which practice this. | |
| Jul 21, 2014 at 15:32 | comment | added | kapex | There is a third option, which is shady but in practice the most commonly found way to deal with this: Don't show any shipping cost next to prices - bury them deep in your help or terms page so the user won't even be reminded that he has to pay for shipping until he's about to confirm the order. | |
| Jul 21, 2014 at 15:29 | comment | added | Steve Dodier-Lazaro | What about free shipping thresholds that avoid bloating the price of cheap items and allow users to feel that they're "not paying" shipping? Also, some people incite consumers to buy more to "benefit" from it which may or may not increase sales (e.g. "50€ - 10€ shipping, X more € to qualify for free shipping") | |
| Jul 21, 2014 at 15:25 | answer | added | UXUXUX | timeline score: 7 | |
| Jul 21, 2014 at 15:04 | comment | added | Conor | @CodeMaverick Amazon must be the shadiest company in existence then. | |
| Jul 21, 2014 at 14:46 | review | Close votes | |||
| Jul 21, 2014 at 18:58 | |||||
| Jul 21, 2014 at 14:31 | comment | added | Neil Kirk | @CodeMaverick How else can "free" shipping be paid for? | |
| Jul 21, 2014 at 14:30 | comment | added | Code Maverick | Based on your example, that doesn't really denote Free shipping. Doesn't that seem a little shady to say it's free, yet, in actuality, you are just jacking up the price to cover the shipping? | |
| Jul 21, 2014 at 12:18 | history | tweeted | twitter.com/#!/StackUX/status/491195550528962560 | ||
| Jul 21, 2014 at 10:00 | answer | added | ceefin | timeline score: 0 | |
| Jul 21, 2014 at 9:56 | answer | added | edeverett | timeline score: 25 | |
| Jul 21, 2014 at 9:52 | history | edited | Renaud | CC BY-SA 3.0 |
spell checking
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| Jul 21, 2014 at 9:36 | comment | added | JonW♦ | If ever there was a question screaming out for some AB testing, it is this. | |
| Jul 21, 2014 at 9:34 | history | asked | Renaud | CC BY-SA 3.0 |